Effective Use of Photographs When Marketing a Product or Service

All small businesses offer at least one product or service, and commercial photography is a great marketing tool to convey a message, communicate about products and services, and even tell a brand’s story. This article provides a few tips that will help you commission a commercial photographer in Sydney, plan your campaign, and design a profitable marketing experience.

Showcase the Benefits of a Product or Service

One of the best ways to sell a product or service is to let it sell itself. A professional-quality photograph taken in the best light and from the best angle can demonstrate benefits of products or services in a way that is appealing to potential customers. Use small amounts of copy if necessary, but let the photograph do the majority of the “speaking”.


Pictures Tell a Story

Most of us have spent our lives telling or listening to stories, and we all know that photographs are fantastic tools for storytelling. Take advantage of this powerful benefit of imagery by accentuating sequentially how your product fits into your customers’ life stories.


Create An Immersive Experience For Your Audience

A good-quality photograph of the right subject evokes an emotional reaction. Photographs communicate information quickly, not only because they are pleasant to look at – but because the human brain instantly processes the visual information contained in imagery. Indeed, the human brain’s visual cortex is designed to process visual information much more quickly than other types of information like blocks of text.

Additionally, when taken correctly, photographs give both context and depth to a story, creating a much more immersive experience than text alone. Photographs can be used for a number of different things such as inspiration, information, or entertainment.

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Inform and Educate

Have you ever noticed that if someone tells you something you often quickly forget it, but when they show it to you, you can remember it longer? Sometimes material can be difficult to learn, but when you incorporate visual images, we can often understand things much more easily.


Explain How To Do Something

Imagery can be extremely useful when conveying complex procedures. If you sell something that needs instructions, include images rather than large amounts of text to make them easier for people to follow.


Do Not Give Cause For Customers To Not Buy

It is very important when using photography that you consider the variety of customers you want to attract.

For example, if you sell flowers, in your photographs make sure to feature your flowers arranged in a wide range of containers as opposed to picturing them only in glass vases. Many hospitals prohibit glass vases, so limiting your imagery may lose you customers.

Ensure all your photographs accurately portray your products’ applications.

Sell Add-Ons and Accessories

You may have some products that are already fantastic sellers, but accessories and add-ons do not seem to be as popular. Photographs of the accessories can help users imagine how they would use them.

Photographs play an important role in influencing, informing, reassuring, and educating customers about new products. Ensure that all of your product pictures are effective and convey the appropriate message to your customers.

Done correctly, your photographs can tap into your customers’ imaginations and give them reasons to buy into your brand.


If you require professional Sydney photography of your products or service, please contact us on 0415 292 600, or email duane@duanerobinson.com.au

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