Mother’s Day Photo Campaign for Brother Australia

On Mother’s Day this year, Brother Australia released images from a photo campaign that we had collaborated with them on. Commissioned by Wow Factor, this Mother’s Day photo campaign is laden with aspirational imagery as the brand attempts to encourage craft enthusiasts and family members to create handmade gifts by either gifting their mums or themselves a Brother sewing/craft machine. With the brand targeting young mums and craft enthusiasts of the age’s 20-40years, the final images can be seen as aligning with their personalities. Today’s generation is particularly obsessed with the visual appeal and design of any product. Keeping this in mind, we’ve worked to create images that steer clear of the stereotypes associated with sewing.   This is why; you’ll see how the final pictures are anything but boring. In fact, every image looks so stylish; it actually makes sewing look like a cool and fun to do. To make the shoot come alive, we’ve recreated a beautiful outdoors setting within a controlled studio environment. To do this, we’ve worked with: 2 studio fill lights with large soft boxes 1 studio light with snoot attachment to imitate sunlight coming through the window. 3 light stands, 2-D garden backdrops, curtains, props and the sewing machines (NS55 & NV800E embroidery machines) Most importantly, we made sure that we got the real outdoor feel correctly captured during production, instead of having to rely on introducing these effects during post-production. The final images of this Mother’s Day photo campaign have been used on the Brother Australia website, in brochures, magazines, as well as their social media pages.           Appeal to your audience by coming up with content ideas your audience will love consuming. Understand their fears and aspirations and address those directly in the content you create. And, if you’re looking for professionals to help you craft visually stunning photographs, write in today:...

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The art of product photography on a white background

Pages Event Equipment is one of the country’s prominent and large-scale event hiring companies. And we recently partnered with them for a product photography gig to capture all the latest stock for their online and print catalogs. We shot about 111 products on a white background, including large furniture, glassware, cutlery and crockery. For the shoot, we set up a portable studio at the client’s location with: 1. 3 x Studio lights, a white background, reflectors, stands 2. Professional camera x 1, Photographer x 1, Assistant x 1 During post-production: We enhanced the images digitally on Photoshop for optimum quality, with focus on: 1. Colour + Saturation boost 2. Brightness/Contrast 3. Deep etching ( cut-out on white) When it comes to product photography on a white background, lighting right is critical. With such a wide range of products to shoot from, this gig presented challenges and the need to ensure consistency in the final output.  Here’s how they turned out:    If you liked what you saw, we’ve got some more goodies for you. We want to show you exactly how we achieved perfection with our shots. Also find cool advice on things to remember for your next shoot. 1. Firstly, it’s important to select the right aperture for every shot. A wide aperture will always narrow your depth of field, and some parts of your product may appear out of focus. We selected a smaller aperture, so the shots appear crisp and in focus. 2. Selecting the right angle is vital. Notice how our shots enable you to see the front, top and sides of each furniture piece in one image.  Shooting front-on will make the product appear flat. Besides, shooting from an angle provides a better visual representation of the product to your customers. 3.  We worked to create multiple photographs of each product so that our client’s customers fully comprehend their look and feel when selecting the furniture on the website. This is important particularly if you are an e-commerce store, where the customer does not have the luxury to touch and feel your product and has to base their purchase decisions on the look of it alone. So give them as many views as possible with the photography of the product. 4. And lastly, a...

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Retail product photography: MV Skincare

We recently worked on a retail product photography gig with premium skincare brand MV Skincare. We photographed their extensive range of products in a studio setting. As per brief, we supplied the images on a clean white background using drop shadow and reflection. Given how MV Skincare is a premium brand, we ensured the final images reflected class and panache. The process Pre-production:  We worked in sync with the client to confirm on the number of products and how we had to supply them.  We also organised equipment; studio lights, camera, stands and reflectors. Production: During production, we shot under controlled lighting inside a studio. For the best possible and most consistent outcome, we took great care with the lighting. Post production:  Every product has been retouched in Photoshop. The steps we’ve followed include: Deep etch: We digitally cut around the item, so that we could place it on a pure white background. Because, even though we shoot against a white backdrop, there will always be an element of gradation. Deep etch takes care of this problem and is particularly effective for retail product photography. Drop shadow and reflection: This is again to ensure consistency and is added during post production phase. We also created 2 x image versions of every product; high-resolution, optimized for printing and web resolution for online use (web, email, etc) Challenges:  Retail product photography demands acute attention to detail. Reflective surfaces in particular can make photographing the item difficult.  Light control is key and can guarantee success.  And this is exactly how we rose to the occasion and the came out making the client very happy with the overall quality. The photographs are intended for use in all their advertising and marketing material; in the online gallery, printed brochures as well as the company’s direct email campaigns. Take a look:             If you’ve been looking for the pros to do right by your products, you’ve come to the right place. Give us a shout by writing in at...

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Real Estate Photography for Deicorp Constructions

For our real estate photography gig with Deicorp Constructions, we’ve photographed some of their recently completed housing developments. The pictures represent a mix of hero shots for advertising purposes as well as, design-focused shots that reveal the design elements of each development. We’ve worked with Decor Constructions over many years, so we were extremely familiar with the style of photographs needed. Pre-production We did site reccies to determine the best angles for the hero shots and the right time of day to shoot them. Production We employed a total of 3 DSLR’s places on 3 tripods with an intervalometer (used primarily for timelapse and to select the interval between shots). Post-production The images have been enhanced on Photoshop to ensure maximum quality. Features employed include: Saturation + Colour boost Brightness/ contrast Straighten lines – correct verticals and barrel distortion Removing powerlines where possible   During real estate photography gigs like this, time is of essence for success. There is usually a very narrow window of about two minutes when the ambient light matches with the internal lights of the building. This was by far the most optimum time to produce pictures, in accordance with Deicorp’s requirements. As always, we’ll leave the results with you for evaluation:     Real estate photography coupled with architectural photography is one of our key areas of specialisation. Have a query? Write to us at...

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Commercial outdoor photography: Randwick City Council

  We recently concluded an amazing commercial outdoor photography gig with the Randwick City Council. During this 10-day shoot shoot, we photographed several facilities and properties around the Eastern suburbs of Sydney for the council’s website. Spaces included: Community halls, reserves, beaches, playgrounds, parks and sporting facilities, coming up to a  whopping total of 120 locations. The style of photography is in sync with the website’s existing photographs Pre-production We met with the clients extensively to discuss the job and the logistics involved. We used a combination of spreadsheets and a map plotting software to determine the quickest and the most efficient route to photograph. Post-production We’ve enhanced every photograph digitally to ensure maximum quality. Things like: Colour + saturation boost Brightness/ contrast Straighten lines – (to correct verticals and barrel distortion ( a normal phenomenon when shooting with wide angle lenses) Despite the bulk of photographs, we can say that the process was hassle-free, smooth and very organised. The photographs were optimised for the website; we formatted each picture to four different file sizes. Along with the website, the pictures are also expected to be used as advertising and marketing material. Take a look at some of the photos from this shoot: Have a gig you’d like to talk to us about? Write in at duane@twostory.com.au, and we’ll get back...

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Custom furniture photography: Tables by Prototype

Good design inspires our work immensely. And in keeping with our love for custom furniture photography, we bring you our recent photo shoot with our custom furniture client, Prototype. We shot on location at the Australian Film, Television & Radio School and the brief was to photograph custom desks supplied and installed by Prototype. Walking into a room full of tables and chairs can feel quite daunting sometimes, but after a quick assessment of the venue, we quickly arrived on how best to capture the furniture while sticking to the brief. Our goal here was to not only capture the design features and details of the table, but also elevate the overall visual experience by utilising principles of composition.   Naturally the tables had to be the hero of our shoot. And, By including components like vanishing point, symmetry and focus, we have been able achieve this. We’re super excited that Prototype intends to use these visuals for marketing in their newsletters, news articles and website. What we would love most is to hear from you about a custom furniture photography project that you need delivering on, to help you achieve your content marketing goals. Write to us: duane@duanerobinson.com.au and let’s begin a conversation...

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UGG opens new shop at the Sydney International Airport

RETAIL PHOTOGRAPHY SYDNEY If you’ve travelled overseas recently, there’s a good chance you would have seen the new UGG concept store inside the Sydney International airport. Sydney-based experiential marketing agency, Design Team was commissioned to build and design the space. The design embraces a sense of fluidity in its structure and is modern and minimalistic, keeping the UGG brand in mind. Our aim was to capture exactly this essence. We’ve also showcased and highlighted interesting design elements like the wall paneling and shelving, here. Here’s a glimpse of the store through our creative eye… If you seek professional photography services for your commercial or retail space, talk to us...

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Annual Reports Photography for Vicinity’s $22 billion in assets

Vicinity Group manages some $22 billion in assets across their retail spectrum. We have been recently working with Vicinity Centres in regional areas of New South Wales and Queensland to photograph some of their shopping complexes for the purposes of: national collateral, leasing and development brochures, website usage, presentations and the Novion annual report and results announcements. The photographs needed to portray busy centres to appeal to their investors. The aim is to combine key retail clients, (Woolworths, Coles, Aldi, Kmart etc) location/architectural features within the centres and busy areas such as foodcourts with shoppers frequenting the shopping centres. Areas covered – Armidale, Oxenford, Toormina & Tweed Heads. If you’re needing some professional photographs for your annual reports, presentations, national collateral or brochures then call us – 0415 292 600 – or email...

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Video Production Melbourne – ALTUS traffic and SARAH.org

Altus Traffic Australia approached us to produce a video to help promote their partnership with Sarah Group, a non-profit organisation raising awareness to increase road safety among motorists. Most of the video was filmed around St Kilda, Melbourne. Being such a sensitive topic, we took the utmost care to help spread the message of Drive So Others Survive. We combined a very emotional interview with Peter Frazer (SARAH founder) and footage of the Altus staff showing their support for the cause.   If you’re organisation is thinking of using video to convey an important message...

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Experiential Marketing Photography – Shipping Container – Queens St Brisbane

What can’t you do with shipping containers these days? Proj-X asked us to provide photography for one of their latest Experiential Marketing installs made from a converted shipping container. Proj-X are masters at converting shipping containers into high impact experiential marketing pods. The obvious benefit is portability, as seen with this particular project for Queens Wharf Development in Brisbane which was dropped into the heart of Brisbane’s Queen Street Mall for maximum exposure. As you can see from the pictures it looked amazing!     If you have an experiential marketing project that needs to be professionally photographed, then please contact us today – 0415 292 600 /...

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Trade Show Photography – Saudi Aramco at AAPG

We spent 3 x days at the AAPG trade show providing photography for Saudi Aramco. Pico Australia designed and built this stunning exhibition stand for Saudi Aramco. It was a big drawcard for the company and gave them maximum exposure at the venue – MCEC. Our aim was to capture all the action (giveaways, freebies, demonstrations), and most importantly interaction between visitors and staff on the stand.   Contact us to have your next event professionally...

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Event Video – Sydney Opera House – Brasil Australia 70 Year Diplomatic Relation

We had the honour of being engaged to create an event video at Sydney’s iconic Opera House for the Brasil consulate to celebrate 70 years of diplomatic relations with Australia. VIP’s and dignitaries were treated to an entertaining night including Bosa Nova music, capoeira dancers and tasty Brazilian cuisines all set to a backdrop of the Harbour bridge.. nice! Book us for your next Corporate event, please contact us...

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